What Zapket does

Zapket is where the agency plans, writes, approves and publishes social media posts for every client, answers their comments and messages, and shows how it all went.

• The agency team writes posts, schedules them, answers the inbox and reads the numbers.
• Managers and admins also approve posts, look after clients and keep an eye on the team's workload.
• Clients sign in to approve their posts and read their monthly reports. That's all they see.

More in Who can do what.

1. Connect the client's Instagram, Facebook, LinkedIn and other accounts, once.
2. Write the post in the composer: text, photos, which accounts, and when. The AI writer can help.
3. Approve: a manager checks it, then the client, in the app, by email or on WhatsApp.
4. Publish: at the chosen time, Zapket posts it everywhere on its own.
5. Answer comments and messages about it in the inbox.
6. Report: the numbers arrive the next day, and a monthly report can go to the client automatically.

The sidebar on the left (the tab bar at the bottom on a phone) has two parts, and each client has its own tabs.

The slim bar across the top holds three things you'll use all day:

• Search: press Cmd+K (Ctrl+K on Windows) to find a client, a post by its words, or any page, and to start a new post for a client.
• The bell: what needs you now, like posts waiting for your approval, posts sent back to you and messages assigned to you.
• Help: this user guide and the connection guide.

Facebook, Instagram, Threads, LinkedIn, YouTube, Pinterest, Google Business Profile, Bluesky, Mastodon, Telegram and Discord for posting. WhatsApp Business for customer messages and client approvals. TikTok and X are coming later. Which ones are on depends on what an admin has turned on in Integrations.